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Required Capital: US$80,000
Net Worth Required: US $150,000
Total Investment: US $250,000
Franchise Fee: US $20,000
Units: 225
Started: 1997
Description:
Somewhere between fast food and full-service restaurants is Extreme Pita with fresh grilled pitas, soups and salads. Consider
it the all-natural, healthier, delicious and nutritious alternative to expensive table service.
* Due to currency fluctuations, actual price of franchise may vary by country
Extreme Pita Franchise Opportunity
The Extreme Pita is a franchise that began operations in February 1997. From its inception, the Extreme Pita has been well received by its customers and has demonstrated an ability to grow rapidly and profitably through the development of corporate owned and franchised restaurants.
It is uniquely positioned in a niche between fast food outlets and healthy eating restaurants. Similar to quick service restaurants, we offer our customers the convenience of providing fast healthy food while avoiding the expenses and delays associated with waiter/waitress service.
So you want to be a Purveyor of the Pita? Well, you've come to the right place. You can rest easy knowing this is a business with staying power. In fact, next year, Extreme Pita celebrates 10 years of the "power of the pita!"
And we're successful at it. We've got nearly 200 locations throughout Canada and the U.S. with continuous strong growth. Moreover, the National Restaurant Association projected sales of $134.2 billion in the Quick Service Restaurant category. (This according to the 2005 Restaurant Industry Forecast).
Why Extreme Pita?
A lot of restaurants out there offer items that are fried within an inch of their lives. Extreme Pita has the right concept at the right time, because more and more consumers are looking for a fresh, fast, healthy alternative, something we have been doing since we opened our doors.
Store design & construction - Our stores are designed to showcase our product and offer customers a comfortable setting full of energetic staff and great food. Besides that, the stores look cool. The architectural and engineering drawings provided to franchisees are customized and ensure that our own high standards are met.
Training - You'll receive a comprehensive 4-week training program commencing at our training center in Toronto, Ontario including hands on in-store training and on-site open support at your store location during your first 10 days of business. You will learn about all aspects of owning and operating your own store - employee training, nutrition, customer service, food ordering, safety and more!
Marketing, Advertising & Ongoing Support - Once you've completed a pretty rigorous approval process (hey, we can't just let any Tom, Dick or Harry run an Extreme Pita franchise!) we'll see to it that you have every tool available to make your store a success. Promoting and developing our brand is crucial. You'll get extensive marketing training, a user-friendly marketing manual and promotions & merchandising support. We also assist in developing and executing an opening advertising strategy and seasonal campaigns. We'll even send field reps out (it's an ongoing thing!) to offer suggestions, answer questions, consult, and provide continuous support.


Volume Buying Power - We've got some pretty impressive buying power, too. Because of our volume, we can negotiate lower prices from vendors for our franchisees. And that means you get more time to focus on your store.
We're dedicated to our product, to our franchisees and to our customers - making Extreme Pita an extremely reliable company to do business with.
Somewhere between fast food and full-service restaurants is Extreme Pita with fresh grilled pitas, soups and salads. Consider
it the all-natural, healthier, delicious and nutritious alternative to expensive table service. A smart choice that reduces the fat
and calories, but sacrifices nothing on taste. Today more than ever, people are turning away from traditional fast foods and
discovering the benefits of fresh and healthy food. Extreme Pita strives to meet and exceed all of the expectations of today’s
consumers who are looking for a quality, healthier alternative to traditional fast food. The best part about Extreme Pita is not the
reduced fat and reduced calories, but that we will not sacrifice taste to deliver it.
“Inspiring Healthier Living” ™ is more than a simple marketing cliché to us - these words, and the values they represent, are the
foundation of our concept. This remains our guiding principle to this day.
* Single & Multi-Units * Express Locations for non-traditional sites
* 600 to 1400 Sq. Ft. Layouts * Airport, School and Mall sites available
* Ease of Operation * Local Support & Guidance
* Corporate Training Support * Local & National Marketing Support
* Fresh & Healthier Menu * National Buying Power
* 3rd Party Financing Assistance * SBA Approved & Preferred Status

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